Our design teams collaborating using global marketing intelligence platform. Designs are conceived and materialized using technologies that are innovative, readily accessible, and production friendly. Our designs strictly comply with our sustainability policies.
TREND RESEARCH - YARN/ FABRIC SOURCES - RANGE PLAN & OFFERINGS
- Research and Gather Information: Collect relevant data on the current fashion trends in the sweater & denim industry by visiting fashion shows, attend trade fairs, and read fashion magazines to gather the latest trend information and of course we have access to global style network WGSN for better ideas.
- Select Key Trends: Identify the key trends in the based on the data collected. Focus on the ones that are most popular and will have the greatest impact on the market. By keeping eye on past shipment, customers reactions from retailers we are segmenting the key trends.
- Analyze and Evaluate Trends: Analyze and evaluate the selected trends by considering various factors such as color, fabric, texture, and silhouette. Use WGSN’s trend forecasting platform to analyze the trends and create a comprehensive report.
- Create a Mood Board: Compile the trends into a mood board. Include images, colors, fabrics, and textures that represent the key trends identified in the analysis.
- Determine the Market: Consider the target market for the sweater & denim collection. Determine the age range, gender, and style preferences of the consumers to create a collection that meets their needs.
- Create a Design Concept: Use the information gathered from the trend analysis and market research to create a design concept. The concept should include the key trends, color palette, yarn/ fabric choices, and silhouette.
- Develop the Collection: Develop the sweater/ denim collection based on the design concept. Create sketches and technical drawings, select the appropriate fabrics, and create samples for the collection.
- Launch the Collection: Launch the sweater collection by showcasing it at product show which we are conducting internally & broadcasting to our concern customers for review as an advance support on the business collection.